The impact of the pandemic on digitization in companies


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The year is slowly coming to an end. Just in time for the turn of the year, Bitkom has published a study that clearly shows how digitalisation has changed in 2020.

The impact of the pandemic on digitization in companies

The pressure on German companies to innovate has been increasing for years. Due to the Covid-19 pandemic, many companies were forced to push ahead with digitization. Especially small (100-199 employees) and medium-sized companies (200-499 employees) are open to digitization and have recognised its potential. Digital progress is seen as positive by 85% of German companies and for the first time no company has rejected it, as the study shows.

Effects of the corona pandemic

The work itself, along with processes and business models, is also changed by digital transformation. Information and communication technology now serves as a support in almost every form of gainful employment, for example in the form of a video platform for companies, which shows that the boundaries between the real and virtual world of work are increasingly merging. Here the Covid-19 pandemic is proving to be an accelerator of these processes. It can be said that the way employees deal with technology has been positively influenced (confirm 4 out of 10 companies - 39%) and meetings are increasingly taking place virtually (90%).

The resulting effects are a reduction in time and costs, as well as a reduction in CO2 emissions. With that in mind, it remains to be seen whether a long-term rethinking process will establish within companies. In addition, the Covid-19 pandemic has led to an increase in flexible work arrangements due to the increasing remote work, as well as an increase in the use of private devices in the work environment. The medium of online video can also note a further positive boost in this context.

Increasing investment in digitization

Investment in digitization is increasing in companies. 75% of companies report that they have already increased their investment in digital equipment, technologies, and applications in the course of 2020 due to the pandemic. This of course has an impact on the use of online video. The crisis is therefore also being used by companies to make structural changes.
These results of the Bitkom study make clear that the German economy is open to digitization and for the first time no company is rejecting digital progress.

A secure and central video platform solution for knowledge transfer can effectively support the digital transformation in companies. Facilitation can be created in this context, for example, with regard to the process of on-boarding. In many cases, the on-boarding of new employees via a video platform with the support of videos and other media can be implemented without any problems. Such a platform can also be supportive and save a lot of time in context of projects. ViMP makes it possible to organize the elaboration of projects more effectively, for example with the help of groups or channels for collaboration. But it is not only in relation to companies that a video platform solution can be supportive. For universities, which were forced to switch to distance learning at very short term this year, the medium of video is also an important tool for knowledge transfer. Not only is learning from home effectively supported and made possible by video transmissions, but also in the long term, face-to-face teaching can be purposefully enriched by online videos.

With our products ViMP Corporate Enterprise and ViMP Corporate Campus, we offer targeted solutions for companies and educational institutions to enable them to provide online video content easily and securely.

Contact us to learn more about how ViMP can effectively support you in your digital change - directly via phone (+49 (0)89 1200 1020) or via our contact form


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