MTV Rookie

For MTV Networks Germany, a video community platform for a band-video-contest (09-15-08 to 05-31-09) was created in conjunction with MTV Rookie, a site where up and coming bands could compete against one another with submitted videos of their songs. The winner earned a record contract with a major label.

MTV Rookie was launched with the ViMP platform (formerly AUVICA Media Framework), and is highly performant, scalable, and is easily expanded and built upon.