As an additional portal for MTV Networks Germany GmbH, "VIVA Worthelden 08" was launched at the beginning of October, 2008. Here hobby and up-and-coming VJs can moderate their favorite clips, and make a donation for a good cause at the same time.
The project was sponsored by VIVA and NEW YORKER. Further sponsorship partners are the youth magazine YAM! and radio station Musikradio ENERGY.
The uploaded moderations will be converted into high quality and broadcast prior to the according songs at the VIVA Charity Day, a 24 hour charity event taking place on November 28, 2008.
Like MTV Rookie, "VIVA Worthelden 08" was based on ViMP (formerly AUVICA Media Framework), which brings the necessary high performance and stability to life.