CMS Media Centre
CMS, one of the top 10 global law firms, provides expert legal advice at both the international and local level. It is an organisation of independent law and tax firms providing legal services with ca 7,500 staff in more than 40 countries worldwide. Video is becoming more and more important these days and for a global firm like CMS it is vital part of the way the organisation presents itself to audiences around the world as well as internally.
The firm has set up the CMS Media Centre, a video hosting platform for internal and external communications. Based on the ViMP framework, the platform plays an important role in communicating CMS’s brand promise “Your World First”. Launched in 2016 and further customised to meet the requirements of a law firm, the platform is currently used to host more than 800 CMS videos, which include recordings of internal trainings, webinars and client events as well as operation manuals. An enhanced video editor allows the use of templates to improve quality and brand consistency across the 72 offices.
Using the platform, CMS can easily share the recordings of legal comments on topical subjects via webinars, during conferences, on client portals, the firm’s intranet or on any public online sites. Videos are also streamed into the firm’s e-learning platform. The use of video is highly valued by our clients and allows CMS to compete in an increasingly technological legal market environment.