Live your Corporate Design with ViMP!


ViMP is completely customizable to your Corporate Design! Read now why a Corporate Design is indispensable to every company.

Live your Corporate Design with ViMP!

What Role does Corporate Design Play in a Company?

Corporate Design (CD) is a fundamental component of the corporate identity. Together with the subsection corporate communications, CD is defined as the consistent design of all (visual) means of communication (internal and external) of a company.

A CD should be both optically and functionally appealing. Thus, one should be able to draw conclusions about the company or the industry via the CD, e.g. in the form of a correspondingly designed logo. Logos in particular, can be seen as means to directly reflect the corporate culture, as the company's self-image and -perception are expressed in a visual form. A high recognition value is essential as well when designing a CD.

However, it must also be easily accessible by other media: A logo, for example should be identifiable, or the corporate font should be readable in other media. This is the only way to guarantee that the company can also benefit from its CD and to generate awareness and reach.[1]

What are the Benefits of a Corporate Design?

Although a corporate design means additional expense when drafting, it pays off on the long run: A CD distinguishes the company from its competitors and renders the company an individual and reliable brand.[2]

At this point, the CD and the corporate behavior, namely the closed behavior of a company to the outside, can form a unit: By representing both aspects, your company remains memorizable and unique – even in times of information overflow and overstimulation.

A CD also simplifies some workflows, as the design and conception of numerous elements (e.g. advertising or packaging design) are already established and do no longer require any resources. All of this supports image building as well as brand positioning, resulting in enhanced customer loyalty and sales increase.[1]

How to Implement your Corporate Design

With our ViMP video CMS you can adapt all media and content to your CD. Thanks to HTML and CSS, you can design your ViMP platform in the spirit of your corporate design and benefit from it in all aspects of your corporate identity. Enjoy these advantages with ViMP!

If you have any questions or need further information, please do not hesitate to contact us at +49 (0) 89 1200 1020 or use our contact form!


[1] „Wie wichtig ist ein Corporate Design für den Firmenauftritt?“ (16.08.2017).
[2] „Warum ist ein durchdachtes Corporate Design?“ (18.08.2017).



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