VIMP Blog
Category: Enterprise Video
Articles about internal communication, corporate videos, corporate communication, knowledge management and video use in companies.
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Digital Transformation: Challenges and Solutions
Digital transformation means more than introducing new tools. Many organizations invest in digital technologies and still struggle with scattered information, knowledge loss, and inefficient workflows. That is what digital change is really about: not technology alone, but content, media, and knowledge that are clear, secure, and usable in everyday work. What Does Digital Transformation Mean?…
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Corporate Communication via Video
How do you achieve Corporate Communication that is strategically effective and truly resonates?Modern Corporate Communication requires more than text. Video is a key instrument of corporate communications and advanced digital communication to make internal communication easier to understand, strengthen corporate identity, and implement digital communication effectively. The Importance of Corporate Communication Corporate Communication is a…
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Content Marketing with Videos
Seconds determine whether a message is noticed or goes unnoticed. In the flood of digital content, videos have a decisive advantage: They combine emotion and information – and make complex topics easy to grasp in the shortest time.In modern content marketing, they are therefore among the most effective forms of communication. Why Videos Are Effective…
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Multi-client capability in the VIMP video platform: maximum flexibility for companies
In today’s fast-moving business world, the efficient management of video content has become a decisive factor for companies wishing to optimise their communication and knowledge management. By utilising multi-client capability, we offer a powerful solution that guarantees a high degree of flexibility, scalability and security. In this article, we look at what makes VIMP multi-client…
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The relevance of video in corporate communication
Video as a content format has become an integral part of our private and professional lives. Its relevance can be seen in the fact that the consumption of online videos has steadily increased over the last few years in almost all age groups. This process was significantly accelerated by the development around the COVID-19 pandemic…
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Manage media and content clearly in a media library
An extensive media library needs a clear as well as structured filing system to make media available to all stakeholders as quickly and easily as possible. With the VIMP video platform, you get the possibility to set up categories, channels, albums and groups that provide optimal orientation for all stakeholders. VIMP can thus act as…
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Use corporate design to bring your company to (new) life!
The corporate design (CD) of a company, an institution or an organization describes the visual and linguistic presentation of the brand – the visual identity. This includes the uniform design of a logo with a corresponding color concept, a lettering with an appropriate font and a catchy slogan. These then reappear, for example, on the…
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The impact of the pandemic on digitization in companies
The year is slowly coming to an end. Just in time for the turn of the year, Bitkom has published a study that clearly shows how digitalisation has changed in 2020. The pressure on German companies to innovate has been increasing for years. Due to the Covid-19 pandemic, many companies were forced to push ahead…
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What you always wanted to know about an authentic internal video communication
A picture is worth a thousand words.[1] Online videos are now considered as one of the most important forms of communication. Especially in the area of internal communication, videos serve as an effective, time-saving and cost-effective tool. The big advantage of videos over e-mails or newsletters is the increased attention with which the content is received…